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Manchester United

Sit & Heat is proud to announce a partnership with Manchester United Football Club. Our custom-made heated business seats can now be found in the stands at Old Trafford, Manchester United's iconic home stadium.
17 January 2024

What do Sit & Heat and Manchester United have in common? Both teams know how to fan the flames when it really matters.

Sit & Heat is proud to announce a great partnership with Manchester United Football Club. We have created custom-made heated business seats that now occupy a beautiful place in the stands at Old Trafford, Manchester United's famous home ground. The most dominant team in English football history. From Busby's babes to Ten Hag's talents, this global club has partnered with Sit & Heat to provide unparalleled hospitality, warmth and comfort to their valued guests.

Experience winning heat with Manchester United and Sit & Heat

This project was a unique collaboration between Sit & Heat, Arena Seating and our UK sales team, Anthony Gerard and Stuart Hardy. Initial discussions with Gary Hebblewhite, Manchester United's stadium director, were not only exciting but also inspiring. It sparked genuine interest and commitment to sustainably improve the seats of business members with the innovative heating systems From Sit & Heat. Manchester United understands that heating people and not the air is a good solution for the planet.

Imagine football legend Sir Alex Ferguson overseeing his club from the new luxury Sit & Heat seats in the Theatre of Dreams. While the opponent is facing an icy match, the battle against the cold is easily won in the stands. In the debut match with Sit & Heat, Man United recorded a resounding 2-1 victory at home against Chelsea. Coincidence? We don't think so. It was a scorching performance from a team that warms things up both on and off the pitch.

Manchester United's biggest contract this season: Sit & Heat

According to punters, Sit & Heat seats are United's biggest acquisition this season since Rasmus Højlund. In addition to the 40 heated seats already in place for the technical staff, another 220 business seats were carefully installed. The collaboration required good planning and execution, given the club's busy match schedule. Between Premier League, EFL Cup and Champions League matches, Sit & Heat finished the job without the need for 'Fergie time'

The 220 business seats were housed at Sit & Heat for an away game and then returned to Manchester. The seats underwent a full upgrade by our skilled manufacturing and design team in the Netherlands before being reinstalled at Old Trafford. Sit & Heat's CEO, Jorg Rijkschroeff, and CCO, Jeroen Diks, spent time at the stadium several times for meetings, on-site management and installation. The project was completed within a tight schedule during the season. The international break, coupled with back-to-back away games, provided the ideal time to carry out the Sit & Heat upgrade. The project was finally completed in time for Manchester United's home match with Chelsea on 6 December 2023.

Extreme comfort and the best view

Sit & Heat's newly installed seats offer extreme comfort and the best view in the stadium. They are the only fully upholstered seats at Old Trafford and have been specially made for United's legends. David Beckham, Rio Ferdinand and Roy Keane can now stay warm during winter matches while watching their beloved Red Devils. They can control their heat with three heating levels and adjust the temperature as they wish, depending on what they watch on the pitch. Defensive, balanced, attacking - control your heat on your own seat with Sit & Heat.

Another Champions League success for Sit & Heat

This partnership is another major Champions League client for Sit & Heat, adding to the company's impressive portfolio that includes PSG, PSV, Feyenoord and now includes Manchester United. Asked if this is a major milestone in Sit & Heat's journey, Jorg Rijkschroeff happily replied, "It's a great club to present and we aim to do a lot more in the UK and specifically at Old Trafford as we continue this partnership with Man United. We have exciting innovations in store and are always looking for new opportunities for our professional football clients."

As you can imagine, Sit & Heat is obviously very happy with the result - another world-famous club to work with and another top result. United has a global fan base and has had some of the biggest names in football in its history. Now the Class of '96 and the rest can enjoy the best seats at Old Trafford with Sit & Heat. And while we eagerly await feedback from football legends such as Scholes, Giggs, Becks and Cantona, Gary Neville is no doubt expected to have something great to say about the Sit & Heat upgrade at Manchester United.

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