Almelo February 2016 - Heracles Almelo's revamped stadium has now been in use for a few months. By installing a second ring on the stadium, Heracles Almelo has increased its capacity from 8,500 spectators to 12,080. "Sponsors used to pay a lot of money to be able to take seats on plastic tubs," says Rob Toussaint, Heracles Almelo's commercial director. "We have now gone completely the other way; we are investing in comfort and experience."
We invest in comfort
In various ways, Heracles Almelo has ensured that supporters can enjoy a match more comfortably. "Supporters can get food and drinks more easily without losing sight of the match," Rob says. "Seats have been moved further apart, the skyboxes are very spacious, the business area has become incredibly beautiful and the luxury business seats are heated with Sit & Heat."
Sustainable heating
"Sit & Heat is not only very comfortable, it is also much more sustainable," says Rob Toussaint. "I'm not a big believer in heaters. You're heating a lot of air around it and in the end, if you sit slightly left or right of it, you don't feel anything. Reactions to Sit & Heat are very positive, people love it! When a sponsor chooses Sit & Heat, he or she also gets the company's logo on the chair. I expect more and more sponsors to choose this".
A club with results
The extra investment in comfort already resulted in a substantial increase in catering turnover for Heracles Almelo. Visitor numbers have also increased positively. "How fantastically beautiful it has become, really great," is something Rob regularly hears. Currently, Heracles Almelo's goal is to maintain these extra turnovers and extra visitors. "To put Heracles Almelo on the map," says Rob. "As a premier league club close to home, with a friendly atmosphere. A club where visitors are entertained, where children are allowed to play football on the pitch after the match and where supporters can comfortably enjoy a match."
