{"id":9933,"date":"2023-02-14T10:37:00","date_gmt":"2023-02-14T10:37:00","guid":{"rendered":"https:\/\/sitandheat.com\/?p=9933"},"modified":"2024-01-17T13:42:28","modified_gmt":"2024-01-17T13:42:28","slug":"this-is-how-sit-heat-warms-the-buttocks-of-a-world-star","status":"publish","type":"post","link":"https:\/\/sitandheat.com\/en\/nieuws\/zo-verwarmt-sit-heat-de-billen-van-een-wereldster\/","title":{"rendered":"This is how Sit & Heat warms the buttocks of a world star at PSG"},"content":{"rendered":"

Have you ever sat on a heat pillow from Sit & Heat? Then you are in luck, because your buttocks have something in common with a very famous pair of buttocks. To be precise, the buttocks of a man who has already been voted best footballer of the year seven times: Lionel Messi.<\/strong><\/p>\n\n\n\n

At Sit & Heat, we are best known for our heated hospitality cushions, but we can also build seat heating into any chair you can think of. Even in Messi's chair by the side of the football pitch! In fact, we were given the honour of supplying luxury chairs with built-in heating, for the dugouts of his football club Paris Saint-Germain. From now on, the trainers and reserve players of this top French club will have a nice warm seat in their own stadium.<\/p>\n\n\n\n

That is of course... \"Super cool!\", thinks commercial director Jeroen Diks. \"During one of the home games, we saw on TV Manchester City coach Joseph Guardiola sitting on our seat. At another match, Messi started from the bench and you could see him in our seat. To have such big names from the world of football sitting on our product feels special. With this, a boyhood dream is coming true!\"<\/p>\n

A hot contest<\/strong><\/h4>\n

Seat heating is proving to be a shot in the dark, as supporters can also get cold during the match. That is why we started a partnership with Brabant-based chair manufacturer VDL Seating Systems. They incorporate our heating technology in folding seats at stadiums across Europe. For example, the business members of Feyenoord, Heerenveen, PEC Zwolle, Heracles, FC Volendam and NEC are already sitting in them warmly. \"PSV is also on the way: one thousand seats of the business grandstand we will heat,\" Jeroen says. \"It remains special for a Nijmegen entrepreneur to come across your product while watching a Champions League match. The first two offers from English clubs are also in!\"\u00a0<\/p>\n\n\n\n\n\n

Sustainable stadium heating<\/strong><\/h4>\n

Sit & Heat's built-in seat heating is also energy-efficient. \"The consumption is a maximum of 40 Watts per chair. With a heater, it is as much as 25,000 watts. So at a time when we want to get rid of gas and are increasingly concerned with sustainability, this is an alternative,\" says Jeroen. No CO2 emissions, no heat lost to the outside air, no sky-high energy bills for stadiums and no frozen bottoms for players and fans. With this hot win-win situation, Messi will hopefully go on to win many more matches.\u00a0<\/p>\n\n\n\n